Project Outline
Be:you is a health food brand creating snack bars for young, active, professional women. The brand champions individuality, confidence, and everyday adventure — delivering health-conscious products wrapped in vibrant, empowering design.
Services
Brand Identity
Strategy
Web Development
Packaging
The Brief
To create a brand identity that feels aspirational, energetic, and relatable. Be:you needed to stand out on the shelf, appeal to a health-savvy audience, and deliver a strong, motivating message: Be You - For Your Health.
Application
Visual Language
Bold and bright colour palettes paired with dynamic patterns inspired by mountain topography, symbolising strength, movement, and elevation.
Illustration & Imagery
Playful, empowering visuals of women in action—on the move, on the grind, and always owning their space.
Tone of Voice
Confident, cheeky, and supportive. Slogans like “Fuel your hustle” and “Snack like a boss” bring fun and personality to the health space.
Packaging
Eye-catching wrappers designed to feel like a motivational boost in your bag. Each variant features different characters and slogans, adding collectability and charm.
Social & Campaign Assets
Bold, punchy graphics made for high engagement—perfect for reels, ads, and influencer content.
Brand Toolkit
Flexible brand elements including custom patterns, colour combinations, and copy snippets for use across digital and print.
The Outcome
Be:you is more than a health bar—it’s a daily dose of confidence. We created a brand that celebrates ambition, individuality, and wellness with a side of sass. It’s loud, it’s proud, and it’s here to hype you up.
