Middle Studio | Branding & Design for Businesses That Stand Out

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Postal Coffee

Postal Coffee delivers more than just great coffee—it delivers an experience. Inspired by the building’s past as a post office, the brand playfully reimagines postal iconography to create a bold, familiar, and uniquely its own identity.

Project Outline

Postal Coffee is a specialty coffee roastery, café, and distributor operating out of a repurposed post office. The brand embraces the history of its space while creating a distinct identity that playfully subverts traditional postal service iconography.

Services

Brand Identity

Strategy

Web Development

Packaging

The Brief

To craft a brand that seamlessly blends the reliability and nostalgia of postal services with the energy and warmth of specialty coffee culture. The goal was to develop a visual identity that feels both familiar and fresh, ensuring Postal Coffee stands out while honouring its origins.

Application

Packaging & Merch

Signage & Interior Design

Website & Digital Presence

Visual Language

Colour Palette

Typography & Design Elements

The Outcome

By merging the functional aesthetics of a postal service with the rich sensory experience of coffee, we created a brand that is trustworthy, nostalgic, and full of personality. Postal Coffee doesn’t just serve coffee—it delivers an experience.

Next Project

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